Client: Hollie Stephenson is a brilliant millenial singer and songwriter from London who was discovered by the Grammy Musician and Legend Dave Stewart from Eurythmics at Dave Stewart Entertainment.
Business vision: The brand needed to have the personality of Hollie while integrating the music and type of music she is writing and singing to attract her audience. The essence of the brand should have a jazzy feeling, inspire music, fun and a good feeling.
Creative solution: The solution was born from a vertical look, by keeping the usage of the “o” as a surprising element that can be translated in a musical note. This gave me the idea to create a font especially for “Stephenson”, a font that is complimenting the overall look and gives the needed jazzy feeling and touch.