Client: "FAB is the first bank to put artists first. Created by artists for artists, we believe in the power of art to change the world. We are dedicated to helping artists make the most of their talents to create wealth and opportunity for themselves and provide them with the very best financial and creative services." - FAB
Business vision: The brand identity needed to have a clear and distinctive position against the rest of the banking industry, with the purpose to become the trusted partner of the global creative economy.
Creative solution: Starting with the idea of using “the hat” as a brand identity, this led me to design a logo with an artistic customized typeface. The overall logo reflects the shape of the hat, the integrity between artists and bankers and is flexible enough to add other letter after “FA” as well.
Services: Branding, Consultancy, Art Direction